Following on from “How to brief your event photographer. Part 1” are some more tips on what to discuss with your event photographer when preparing for your event.
Show me what you want what you really really want
In short: Got example photos you like? Show us!
Not exactly sure how to explain what you are after? Have a look through corporate brochures or surf the internet to see if you can find examples of images that you like and can show the photographer. A good photographer should easily be able to identify the style of imagery you are after and bring it into their own style.
Bring it together
In short: Be prepared to herd cats when attempting group photos.
If you have ever tried to get winners from your awards night together for a group photo you have probably experienced how difficult it can be. To make things easier and faster it is always a good idea to have several helpers with you in rounding up people. This will ensure the photography is carried out with maximum efficiency and guests can get back to dancing the night away.
In short: If there are certain images you need. Be specific.
There will be times when you will need specific photos of your event for different purposes. Whether that might be photos of the awards for record keeping purposes, or photos of the floral centrepieces for the florist. If there are certain photographs you need it is important to supply a shot list.
In short: What do you need and when do you need it?
It’s important to communicate your expectation on delivery of your event photographs with your photographer prior to the event. “I need all of these photos by 8am tomorrow morning” during your event is not only unfair to your photographer but usually unnecessary; do you really need all the photos or just a selection.
Generally a photographer for a large event will ask for 3-5 working days for delivery of the images, however they should be able to work to tight deadlines for press when required – but only if it’s arranged in advance! If the photographer has back to back jobs they can organise a photo editor to deliver the photos on their behalf, remember, communication is key.
Keep the Brief brief
In short: Keep your brief short and sweet.
A one page brief that is easy to look over during an event is better than several pieces of paper with every single detail about the event. As tempting as it is to hand over all the information you have from bump in time to bump out times, the colour of the napkins and minute by minute schedule – it’s difficult to follow and pick out really important aspects of the event.
A easy to carry brief will allow your photographer to have it on them at all times and easily skim across it when they need. A double sided sheet with a shot list on one side and a programme on the other is a easy read and navigate.
Have a great event!
I hope this post can help you and your event photographer work more efficiently together as the briefing process is crucial to getting the results you want, and its importance should not be underestimated. If you have any question or any tips that you might have when putting together your event brief, please get in touch.